Why GrowthPact Exists
Turning your content ops into AI-optimized growth systems that drive pipeline.
Hey there,
Thanks for taking the time to read this! Before we start publishing more here, let’s discuss a bit on why GrowthPact exists in the first place!
Our story starts with our passion and obsession related to organic growth.
Organic growth didn’t become outdated. Our expectations of it did.
Somewhere along the way, organic became synonymous with:
publishing more
ranking higher
shipping faster (thanks to AI)
And yet, inside real B2B SaaS teams, a different conversation keeps coming up:
“We’re getting traffic… but it’s not changing deals.”
“Sales isn’t using this content.”
“Buyers are researching, but not with us.”
That gap is what GrowthPact is about.
What we at GrowthPact are actually obsessed with
GrowthPact is a Substack about how organic marketing participates in buying decisions.
❌Not how it performs on dashboards.
❌Not how it looks on LinkedIn.
But how it shows up when a buyer is:
shortlisting vendors
pressure-testing claims
asking internal “should we trust this?” questions
We write for that moment.
Where this perspective comes from
GrowthPact is shaped by years of working inside B2B SaaS, owning on-page, off-page, content, AI workflows, and BOFU strategy while being accountable to pipeline, not impressions or traffic.
We’ve seen:
Comparison pages rank and still lose deals
“Helpful” content gets ignored by sales
AI scale output while flattening differentiation
And we’ve also seen what does work, often quietly, often not-so-fashionable, and almost never in public playbooks.
That’s the work we document here.
What you’ll find inside GrowthPact
Each issue focuses on one sharp problem that content marketing and SEO teams actually struggle with, such as:
GEO / AI Engine Optimization: get cited in ChatGPT/Perplexity/Gemini via entity-led pages, FAQ blocks, schema, and “answer-ready” formatting
Content strategy: pipeline-led content roadmap, prioritization, and a publishing plan that matches your sales motion
On-page SEO: topic clusters, intent mapping, briefs, content refreshes, internal linking, titles/meta, and CTR fixes
Off-page SEO: authority-building plans, digital PR angles, partner placements, and brand mentions that actually stick
Backlinks: targeted link acquisition + clean link strategy (pages-to-links mapping, anchor strategy, and quality control)
No larger-than-life frameworks. No recycled advice.
Just clear thinking you can apply to your own funnel.
Who this is for
GrowthPact is for:
B2B SaaS founders & marketing leads → who want organic, SEO, and LinkedIn to drive qualified demand, not vanity traffic
SEO & content owners in scaling SaaS teams → who already publish but need better on-page, off-page, and backlink impact
Teams investing in AI but lacking structure → who need GEO + AI engine visibility without breaking SEO fundamentals
SaaS companies with a sales motion in place → who want organic content to support buyer research and sales conversations
If you’ve ever felt that organic should be doing more than it currently is, you’re in the right place.
How we approach AI (very intentionally)
We don’t treat AI as a silver bullet. And we don’t pretend it’s optional either.
Here, AI is discussed as:
A leverage tool, not a strategy
Something to be constrained, reviewed, and designed around
Useful only when paired with human judgment and context
If a manual process is better, we’ll say that too.
GrowthPact is here to help you think better about how organic actually works in modern B2B buying journeys.
If that’s a problem you’re actively trying to solve, you’ll find value here.
Subscribe to GrowthPact to get the first issue when it drops.