🚀 What is GrowthPact?

GrowthPact is the joint brainchild of Sreyashi & Ekta — built for B2B SaaS teams who want organic marketing that consistently builds pipeline, not vanity metrics.

We focus on what actually works in 2026:

• AI search (AEO/GEO)

• BOFU content

• Reddit distribution

• Off-page SEO

• Content refresh systems

GrowthPact was created because most SaaS teams don’t need more content —
They need a better strategy, deeper research, higher intent content, and smart distribution.

🤓 What we publish

Each issue breaks down something we’ve executed for SaaS brands — grounded in real organic, SEO, and distribution work.

Expect:

• Case studies (BOFU wins, AI citation wins, pipeline lifts, content turnarounds)

• Experiments (cluster rebuilds, Reddit tests, content refresh outcomes, AEO tests)

• Best practices based on our work across SaaS companies

• SEO & content workflows you can use instantly

• Reddit & off-page strategies that actually move rankings and authority

• AEO/GEO checklists for ranking in ChatGPT, Gemini & Perplexity

• BOFU playbooks that convert searchers into signups

No fluff. No recycled templates.
Just operator-level insights backed by real results. Join the crew

Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.

👩🏻‍💻 Meet the Founders

Sreyashi Chatterjee — Strategy, SEO & Content Systems

Sreyashi has spent over 5 years building organic engines end-to-end across agencies, product companies, and consulting firms.

Her most recent achievement: At Compport, her BOFU-first content system generated ~$2M in pipeline in 2025.

Her strengths:

• BOFU content strategy

• High-intent content that converts

• AI search visibility (AEO/GEO)

• Content refresh + repurposing frameworks

• AI-assisted research workflows

At GrowthPact, she leads strategy, BOFU systems, and AI-assisted content workflows.

Follow Sreyashi on LinkedIn

Ekta — Off-Page SEO, AEO, Partnerships & Reddit Distribution

Ekta helps SaaS brands grow authority through ethical, relationship-based off-page SEO, contextual outreach, AEO, and community-first distribution.

She has helped companies like Uniqode, ImageKit, Skrapp, and Compport grow domain authority, build trusted backlinks, and appear in AI citations.

Her strengths:

• High-quality backlink acquisition

• Ethical outreach that protects brand reputation

• Reddit marketing + community-led distribution

• Partnership-driven off-page SEO

• Earning AI citations through authority-building

• Geo/AEO implementation and monitoring

• Content-driven link strategies that support clusters

At GrowthPact, she leads off-page SEO, partnerships, Reddit playbooks, and AEO/GEO execution.

Follow Ekta on LinkedIn

✨ Why GrowthPact exists

Because organic growth today isn’t about publishing nonstop.

It’s about:

• BOFU-first content

• AEO/GEO to win AI search

• SEO + distribution working together

• Reddit + off-page authority

• Content refresh systems

• Consistent strategy, not guesswork

Everything we share comes from real work — inside SaaS teams, inside client engagements, and inside our own experiments.

🤖 If you want organic marketing that compounds — welcome to GrowthPact.

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To learn more about the tech platform that powers this publication, visit Substack.com.